The limits on how many times it can be bent really impact on it's potential, or they could be used as double sided animated flags or something i think..
Do they mean bend like roll like a map or Folds? If it folded 6 times that would be ok i guess.
6 Bends would put it on par with the computer paper from Caprica.
Ahh, correct me if I'm wrong. But, haven't they had an article previously that had this very same technology? (Not positive if it was from HP or another company)