So here is a more clear breakdown, since the article has not explained these points:
1. HP has now killed all its older consumer and commercial PC branding, ditching
Spectre, Envy, Pavilion, and Dragonfly codenames, and few more in the list.
2. When it comes to the new branding, consumer PCs are now identified as OMNI, while business laptops are labeled as ELITE.
3.
HP OMEN, will however, remain HP’s gaming brand for laptops and desktop PCs. This is important for gamers.
4. The shift in naming is obviously because of the advent of AI and new Copilot+ PCs. duh !
5. And since Omni prefix applies to all consumer laptops and desktops, while the Elite prefix applies to all commercial laptops. Laptops are now either dubbed as OmniBooks (consumer) or EliteBooks (commercial).
All-in-one PCs (AIOs) are now called OmniStudio or EliteStudio, and traditional desktop PCs are OmniDesk or EliteDesk.
6. The use of OmniBook resonates with PC nerds.
Created by Hewlett-Packard in 1993, OmniBooks were originally business laptops but discontinued in 2002 when HP acquired Compaq. However, the name is more than just a callback to HP’s OmniBook heyday; it also conveys an all-powerful image for its consumer PCs, specifically, this new era of AP PCs.