I think this is a case of HTC putting the cart before the horse. VR is still a very much niche product. The cost of games isn't a problem, after all if you're looking at games you already spent $800 on the headset and at least another $600 on the hardware to run that headset.
VR still has a few teething pains to work out. First its too expensive, I know a lot of gamers that are interested but the price isn't worth it. Second it requires a lot of space, space that some of us just don't have. Third, it has some of the same problems that 3D movies have, forced perspective and hardware that doesn't adjust for everyone. For myself I get headaches and Nausea after 30 minutes of using a VR headset. A lot of other people have the same problem. There are other problems but these are the big ones.
I hope HTC, Oculus, Sony, and everyone else get the bugs worked out because I wouldn't mind picking one up as soon as the technology reached maturity.