News Huawei's Kirin X90 may be the company's "Apple Silicon" moment — Matebook Pro 2025 features in-house hardware and software

[Admin]

Huawei's upcoming Matebook Pro not only uses the homegrown HarmonyOS operating system, but rumors say it might also include its in-house Kirin X90 SoC.

Huawei's Kirin X90 may be the company's "Apple Silicon" moment — Matebook Pro 2025 features in-house hardware and software : Read more

 

[cyrusfox]

I picked up a Huawei Phone overseas, they do a great job of integrating with other available apps and enabling it to work. the radio bands aren't the best in the US, but the battery life is phenomenal, and the speed is great. Dual sim and micro SD for ~$80usd, great product, crappy camera though...

I think they will find a way to enable native running, imagine it is similar enough to Android and they will get most applications over their whether developer supported or not.

 

[JamesJones44]

Matebook Pro

I seriously don't understand the desire to clone names. Is it really that hard to come up with a unique name that doesn't sound and look like Apple's "Macbook Pro"?

 

[Pierce2623]

It has half the performance of an M4 with 1/4 the apps. I’m not seeing an Apple moment. I’m seeing other Chinese phone companies that stay on Android cannibalizing them.

 

[zsydeepsky]

I seriously don't understand the desire to clone names. Is it really that hard to come up with a unique name that doesn't sound and look like Apple's "Macbook Pro"?

"Mate" is their brand, which first appeared with their phones, such as the Mate 60.

They also have other product lines such as MatePad, which you won't consider as "cloning" of iPad for sure, and MateView monitors.

So they are just going with their own brand, and to be fair, at this point, "Mate" is a much more prominent brand in the Chinese market compared to "Mac".

 

[JamesJones44]

"Mate" is their brand, which first appeared with their phones, such as the Mate 60.

They also have other product lines such as MatePad, which you won't consider as "cloning" of iPad for sure, and MateView monitors.

So they are just going with their own brand, and to be fair, at this point, "Mate" is a much more prominent brand in the Chinese market compared to "Mac".

Sure the "Mate" part I get, but Matebook Pro is a clear clone naming scheme.

 

[_Shatta_AD_]

I seriously don't understand the desire to clone names. Is it really that hard to come up with a unique name that doesn't sound and look like Apple's "Macbook Pro"?

Well there’s only so many ways you could name a folded laptop type of device without invoking something else in your mind and anything with more than two syllables is considered clumsy.
In social psychology and marketing lore, if your product name makes a potential consumer confused as to what it is , it makes the product significantly less attractive.
Since ‘Mate’ is their household brand name, it’s logical to have it start with Mate, then how many one syllable words do most consumers recognize as a thin folded mobile computer device that’s not a phone or folded phone? …and ‘Yoga’ is already trademarked by Lenovo fyi plus it’s two syllables after Mate. MateFold sounds like a folded phone from their mobile series. Since most people already recognized MacBook as a laptop type device, they simply build on this predetermined knowledge and called the Mate laptop series as MateBook. It’s not so much a clone move as a logical choice. It’s all about marketing!

 

[usertests]

Sure the "Mate" part I get, but Matebook Pro is a clear clone naming scheme.

Everyone also puts "Pro" in their names. Like the AMD Ryzen™ AI Max+ PRO 395, or Lenovo Yoga Pro.

 

[LanLanLan]

I had huawei, they have been able to make android experience- in comparison-good!
Never again their software and no surprise in china is big brand, look at how culturally devastated it is