Didnt know what i was looking at until i cocked my head lol, oohh you took the picture that way haha.
Does your case have top fans? Hope it does.
It's acceptable to have the CPU fan orientating upwards if there are case exhaust fans there.
Other standard setup most people follow is directing the CPU fan towards the back.
I hope you have fans at the top, can't see if there are, just so you don't need to move the heatsink again and upset the thermal paste.
Generally the better cooling setup is you have a fan pushing the air through and another behind pulling. So ideally the way the heatsink is you'd have the fan under the heatsink pushing air up. Then the top case fan (if any) to pull the air. Same concept if the heatsink/fan was directing to the back. Let the case fan pull, the CPU heatsink push air through the sink/opposite side of it. <-- [Case fan] <-- Heatsink <-- [CPU fan] <--Air.