i ordered a i9 7980xe from amazon and got this?

Sep 30, 2018
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https://gyazo.com/9a7d53332c871a4f73fd501617e9f31d

i ordered one, recieved this in the box, it didnt fit my x299 motherboard, i already have a i9 7900x, also the ihs looks wrong and the chip as a whole even from bottom side doesnt look correct, told amazon, got a replacement and recieved the exact same thing, what is it?

edit: to add the boxes on both looked brand new sealed and legit, and it was bought DIRECTLY from amazon
 
Take photos, and explain that the seller in question is, even if unwittingly' selling total duds/fakes...two in a row.

Either he was scammed and is accidentally selling fakes, or, he is the scammer.

You want a refund, not a replacement from the same bogus seller/source....