It depends. Frys will price match it you do it right. If you just go in and say I want to buy a processor, will you match MC's price? They probably won't do it on the processor alone. (not THIS one anyway) Now, if you are buying a high end board, memory, a drive, maybe a PSU, and case.....well let me just throw this out there. If you go in and pay retail price without haggling and working a deal of some kind, you are an idiot. MC has also been doing this price for a long time now, several months. So I am going to say they have a lot of these. They may have got a special price by buying a ton of these things. Now before you all start going on about how the tray price is this and that, and blah, blah, blah, I am telling you that unless you are the senior purchasing agent for Micro Center, you have no way of knowing what they paid for these.