Well, Tom's bought the typical IBM bait and switch... "s stated by IBM, the low-power 28nm technology platform can provide a 40 percent performance improvement when compared to the larger 45nm chip, and more than 20 percent reduction in power"
Notice they are comparing 28nm to 45nm... but no mention of 32nm which is also "supposed" to be ~ 40% better. The 28nm is just about shrinking optically - you'll notice no performance comparison BETWEEN 32nm and 28nm, because some folks might say why bother when you consider the cost of masks and qualification time. IBM pulled this same crap on 65nm when they were comparing the process to unstrained devices claiming huge increases and yet when it was compared to 90nm... no so much....
If folks do the products at 32nm, it will be a hill to climb to convince them to move to 28nm.... Perhaps IBM is trying to convince folks to jump to 28nm from 45nm, but then why bother with 32nm? Again when IBM talks about 32nm to 28nm they talk about it being "easy", but no mention of the performance jump (which will be minimal) in that case. IBM doesn't understand that if you are not making high volumes of parts, it really doesn't make economic sense to do a migration of a half node.