Make sure you use the proper TIM, proper amount of TIM and make sure the heatsink is properly attached to the CPU lid.
You did not mention what thermal compound you used.
I have been overclocking for over 20 years and have tried many TIMs [I will not go into the pros and cons of each at this time] and I have been using GELID GC-EXTREME for the past few years - it works very well.
After cleaning the old thermal compound [TIM] off of the CPU and heatsink [you can use a paper towel to remove most of it, followed by 91%+ alcohol and coffee filters [they leave no particles like paper towels do].
On the CPU lid use a thin line using an X pattern. Some people like the 5 [small] dot method, I use the X pattern as it covers the entire CPU...