Sure, but there's no telling whether they will have a 50% price hike to go along with it. : P
Going by product names alone, the RTX 20-series cards were around "50% faster" than their similarly-named GTX 10-series predecessors at launch. However, in reality, the cards names were simply shifted up to the next higher tier to disguise what were actually far-smaller performance gains at any given price level.
It was similar with AMD's RX 5000 series cards, though at least there they added an extra digit to help differentiate the two naming conventions (but oddly stuck with the same first number) An RX 5700 may be twice as fast as an RX 570, but it also launched for double the price. Due to the move to the the 7nm manufacturing process though, the graphics chip of a 5700 or 5700 XT isn't actually much larger than that used by an RX 570 or 580.
Comparing cards using the full processors, an RX 580 at 232mm to a 5700 XT at 251mm, AMD saw around an 85% performance uplift relative to the size of the graphics chip. The launch price of the card was around 75% higher than that of the 8GB RX 580 launched over 2-years prior though, so not much was really gained in terms of price to performance.
It sounds like Nvidia will be moving to a new process node soon as well, so there could very well be large performance gains for chips of a given size, though that doesn't necessarily mean there will be a substantial increase in performance at a given price level.