It definitely is a compelling purchase that I personally have been 1 click away from getting. However, I am in the SSD the only camp now and endurance ratings became much more meaningful to me. What I mean by that is I expect to use this computer I am on for the next 5-6 years before I either upgrade or build a new one. If I build a new one I carry over my storage to the new build so should I expect an SSD like this to last 10-12 years with its endurance? I think not. This is only how I am with my computers, otherwise, it's a great buy right now.