Intel’s Curious, But Possibly Brilliant, Wearables Strategy

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I think that wearables are a distinct market. The fashion, the status-quo that some trademarks give, are a factor to consider.

Watches perhaps are a perfect example:
Watches are no longer a tool, are more a kind of a jewel. So I think it makes more sense to have big trademarks on that space to make smart watches as jewelry: Rolex, etc...

Heart rate monitoring and sports-bands offer another market which has nothing to do with the jewelry watches, but I don't think its usefullness make for a whole new device like a watch: a bluetooth enabled band that will act as phone's plugin is enough probably.

 
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