Doesn't need to be that substantial for a "65w" TDP, but I'm ready for these things and the more budget friendly boards to get on the market in the masses so AMD will be forced to respond with price cuts...maybe...
At least they look cool now. I remember building my first computer when I was 14 years old. I did have a job washing pots and pans but I didn't get paid much. So I had to use a stock cooler for a while, until I could afford a decent one for overclocking.
At least Intel is trying to make their cooler look more modern and "cool". I don't mind the terrible performance since most people ditch the stock cooler eventually, at least anyone that cares about performance. For your average office worker, the stock cooler is fine. So the cooler just needs to have adequate performance, and the cheapness of it makes sense.
But it wasn't until AMD started taking marketshare that they finally woke up. Competition is good for us all.