Intel faces performance struggle for 2 hard years

Mephistopheles

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From the inquirer, an entertaining read...

<A HREF="http://www.theinquirer.net/?article=19105" target="_new">First part</A>: The Roadmap to Recovery I
<A HREF="http://www.theinquirer.net/?article=19110" target="_new">Second Part</A>: The Roadmap to Recovery II
 

Ned_Flanders

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A good, if not long, read.


Summary:

AMD: Good
Intel: Bad

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Whos round is it? Down that beer quick, smash my glass down, fall over the table - all rowdy and pissed
 
Can you explain? Is AMD good? Do they care about me?

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They do? Well then, they really ARE good! PTL!

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endyen

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The articles dont blame the engineers. They are saying that marketing has screwed the engineers. Personnally I think the legal department should take a few bows as well.
 

Imp

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Poor management and corporate pecking order- they let politics get in the way of sound business practice. But this is going to be cool, if they (hopefully) do a full redesign and come up with that efficient 12-stage type chip, or maybe something even better. Now that they aren't going to be slaves to the decision to push that netburst/HT thing, they might actually approach it with some innovation.

I read a story about the Israeli group that designed the Pentium M. That wasn't their first assignment from Intel. The first chip they designed was supposedly something really great, but they didn't follow the Big Boss's edict that everything was about HT and clockspeed. So Intel buried their project, causing them some heartache I imagine. So then Intel has the cojones to come back to them and ask them to make a mobile chip, the result being Pentium M. If Intel gets smart, what they'll do is let the engineers have a free hand. Brainstorm and cooperate with people like that Israeli group, and let the best idea win. I'll bet they get back on track before the 2 years that the article projects. 2 years is a long time in the computer biz!
 

dhlucke

Polypheme
I don't understand how it's possible that Intel could struggle. Weren't they talking about 10Ghz samples a year ago?

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Xrock

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Reading this article makes Intel an UnderDog and makes AMD the TopDog. Now, I don't like AMD because they are on top (not). Now, I have to cheer for Intel because they are the little guys trying climb their way to the top.

*cheer* GO GO Intel, Kick you self in the arse so you could jump higher than AMD.
 

Spitfire_x86

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Are you nuts? Intel is till TopDog and AMD is still UnderDog. No matter how faster AMD is, 83:17 market share is not going to chage much.

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dhlucke

Polypheme
Raystonn. He needs to drop by and explain this.

I'm kinda stunned.

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Xrock

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The article talks about Processor and not market share. AMD has better proformance on their chip, while Intel is chimping around like a monkey. Intel rather eat chip than produce one.
I don't know what you been smoking, but AMD has the better processor and AMD is smoking Intel in that department. I'm not talking about Market Share.
 

tlaughrey

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Raystonn also said that RDRAM was definitely going to be the standard memory for PC's. He needs to explain that one.

I found an interesting quote from him from Nov. 2001:

""It would also be interesting if Intel produce a DDR based 533 FSB Northwood chipset..."

This would require DDR533 or a dual-channel DDR266 chipset. Dual-channel DDR is planned eventually with the Plumas chipset for the Xeon. I do not foresee it happening for the Northwood Pentium 4."

Funny how times change.


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tlaughrey

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Actually, this whole <A HREF="http://forumz.tomshardware.com/hardware/modules.php?name=Forums&file=viewtopic&p=277480#277480" target="_new">thread</A> from late 2001 is interesting, with Ray talking about a new Intel breakthrough, the "Terahertz transistor" that solves the heat problem and will allow the continuation of Moore's law through the end of the decade. Ray was such an Intel propagandist. This is one of those old "Ray vs. Matisaro" threads that I miss.

<i>Money talks. Mine always likes to say "goodbye." :smile: </i>
 

dhlucke

Polypheme
Times do change. I never got the impression that he was blowing hot air though.

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tlaughrey

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Times do change. I never got the impression that he was blowing hot air though.
No, I wouldn't say that. But Ray was definitely biased toward Intel, which makes sense considering he works for them. I just found it frustrating to try to contradict him about anything because of his position with Intel and the way he stated everything as fact. So I'm enjoying the fact that some of the things he was so sure about didn't quite happen the way he said they would.

<i>Money talks. Mine always likes to say "goodbye." :smile: </i>
 

tlaughrey

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Another money quote from Raystonn from Sep. 2001, regarding the Athlon64's on die memory controller:

"I can only tell you a couple of things regarding that design at the moment. That processor will be completely locked into whatever memory type that controller uses. Additionally, you will no longer be able to control the FSB speed from the motherboard's BIOS. It will be controlled by AMD. You can say goodbye to one of the major methods of overclocking. Overclocking of the memory system will be entirely impossible. Should AMD decide to lock the multiplier on its processors as well, you will be unable to overclock at all. This would be a dark day for the hardware enthusiast scene."

I think he was slightly wrong about that.

And here's one from the same thread about AMD having to use RDRAM in the future:

"It is inevitable that within 5 years they will be forced to create a DRDRAM chipset. Looking at the roadmaps for DRDRAM and SDRAM (including DDR, QDR, DDR-II, etc.), all forms of SDRAM will have been far surpassed by then. I doubt they have any plans to die off like Cyrix."

Here's the <A HREF="http://forumz.tomshardware.com/hardware/modules.php?name=Forums&file=viewtopic&p=265855#265855" target="_new">thread</A> for you or anyone else who is interested.

I guess I shouldn't pick on Raystonn so much, but there were a lot of people who worshipped everything he said a few years ago. Just goes to show that even the smartest, most informed people can't really predict what's going to happen a couple of years down the road.

<i>Money talks. Mine always likes to say "goodbye." :smile: </i>
 

Spitfire_x86

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Being underdog in terms of performance is not a new experience for Intel. Since Athlon release (1999), Intel is always behind AMD in terms of performance (except early Northwood "B" vs. Palomino/T-bred"A" and Northwood "C" vs. Barton days).


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RichPLS

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ha ha ha ha ha ha ha ha hah ahhhha hhhhaaaaa!

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coylter

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How interesting....

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