News Intel is reportedly planning a Battlemage SoC launch event in December — probably materializing before RDNA 4 and Blackwell

Yeah, a head start launch on a GPU that was supposed to be paired and launched with Lunar Lake.

So, it missed showing off at Computex 2024, back in May.
It missed the September (pre-Prime-day) launch window
It's going to miss the Oct/Nov (pre-Black-Friday) launch window
And it's barely going to stay inside of 2024.

It's so late, it's early!
 
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The winner of more competition is the consumer. Also when more companies are making a product there will be more innovations too, and with Intel trying to be (somehow) independent (sooner or later) from TSMC, this can lead to some GPUs that are not made by TSMC.
 
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Going by their previous products, and knowing Intel's price strategy, they won't ever be a competitor in the consumer gaming GPU space. Why? Price. They could have a product stack performance competitive with AMD and nVidia from the entry level to the highest end, but they will in no way be price competitive enough for anyone to seriously consider them. nor competitive enough for AMD's and nVidia's pricing structure to be affected either, just as AMD's pricing structure is both not enough to affect nVidia nor provide a reason to buy them over nVidia.

The consumer loses.
 
Yeah, all of the bells and whistles nvidia has over AMD means nvidia can get a hundred or two more than AMD per card, but AMD's pricing doesn't reflect that. Ditto for Intel.
 
SoC seems like a wrong name for battlemage...

But given how few resources and time are dedicated to their GPU, and their recent trouble in their core CPU business, it will be a hard sell for them, even 2 years ago I was personally interested to see if they did catch up after alchemist.