[citation][nom]thecolorblue[/nom]dear intel, how about reducing the ludicrous # of variations on the same chip, not locking down any of your chips, lower your prices and sell all your chips fully unlocked at 1/2 the pricemaybe you'd have more customers if you didn't try to milk their wallets so hard[/citation]
the # of kinds of chips are because they are trying to find ways to sell chips that would otherwise be thrown out, combined with their extreme measures they are taking to push against AMD and ARM in low wattage sectors.
Keep in mind that all of that revenue is before expenses, and a good company tries to always spend a great deal of that expected money (minus a hefty rainy day acct). So think of it more allong the lines of you loosing 7.6% of your pretax income. It still hurts even when the budgets are so large, and it means that something is going to have to get delayed or taken off the table.
Still, it is their own fault. We may not have been expecting that much extra performance out of Ivy Bridge compared to Sandy, but we were expecting a lot more features that really didn't pan out. The largest one being Thunderbolt, but also more SATA3 ports, and more USB3 ports, and to be honest we were expecting a little more than a 5% performance gain even though we knew it was only a refresh. Hopefully Intel will remember with Haswell that they are not in competition with AMD any more, they are in constant competition with themselves. We are (for the most part) OK with the speed of the chips we have, which means that if they do not innovate on features to upgrade to then we will happily stay where we are at.