As someone has already pointed out, Intel expect to be able buy a presence in the Mobile market, and then start the price hike whilst claiming premium prices for their premium performance. This of course can only happen when they hand in hand with their silicon expect to provide software and services that can only run on their devices and so put other architectures and their vendors on the wrong foot (Qualcomm, Samsung, Mediatek, Spreadtrum, etc).
We must remember the big picture in that Intel will eventually expect to own the whole vertical platform, from the handy/tablet in your pocket/bag to the server infrastructure at the back-end doling out the special Intel-only (or even Intel-improved) services.
As far as I remember former Intel executives were also on the boards of service companies, like Google for instance, and we should perhaps look into how far this spreads and how these boards are steering the technology – doubtless there is a matching paradigm of the stories of elected officials being lobbied by big-business here, and all of it self-serving and not in the public interest.
Nevertheless, I would expect this would be how Intel would eventually crow-bar the Apples of this world into giving up their hard-won custom ARM cores.
Hopefully, most people will start to see sense and stop buying over-the top pretty-baubles that are the premium priced products and realise that what they in fact need is something good-enough for their intended use. Should this “good sense” prevail then we can expect to continue to see the products that we have now at similar prices in the future without too much of the Intel inflation that the company enjoys in the mid to upper PC-chip market.
In short, get them while they're good and cheap but try not to rely too much on any tie-in services and software.
Of course, the one known market area where this “good enough for the purpose” mentality has been successfully shuttered is where Apple have cornered the “Bling” market, (Bling in this case representing the so called “fashionable to be seen with” item), but there are already defectors in this camp that see the price as too high for what is offered. Doubtless many of these people will argue about the Apple use-ability, services and quality, which could be a good thing in that it should help raise the bar for the competitors similar offerings, but in the meanwhile, meh... whatever. These people will continue to want what they want at the prices they pay, so buyer beware! [It is perhaps also in part due to these people that the high-prices of other manufacturer's premium products can sometimes reach similar levels to those of Apple's].
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