I wish Intel luck...but it should never be forgotten that the new CEO had something to do with Itanium--a huge Intel flop that saw the company toss away billions of $ after bad. How much he had to do with it I haven't researched--but it never got off the ground even with Intel giving it away in the end. And the reference to Apple is likely the result of Apple dropping Intel for it's own CPU for what's left of Apple's
real computing devices (Company is 90% dependent on cell-phone income.) Yes, Intel will have to do better than AMD as the M1 isn't even a factor today on anyone's radar scope. Internet pundits, as usual, are unduly impressed by a few benchmarks...ah, shades of Larrabee...
Edit: wanted to add that for 2021 the news is that AMD has for the first time become TSMC's largest customer, pushing Apple to 2nd place by reserving a larger capacity. So...where does that leave Intel for 2021? Things are really getting interesting. I would not want to explain to my stockholders why my huge, expensive FABs simply cannot compete with TSMC.