Battlemage is going to be at least a year late by the time it launches. Intel is not in a position where they get to phone it in and release after, or even near their dug-in competition. They needed to beat Nvidia/AMD to market, by a wide margin. They completely blew that window. They won't ever win on overall performance, and having the better price/performance only matters if customers have a chance to consider the value of your cheaper option *before* they've bought the expensive thing from the brand they already know and trust.
I don't get the Impression Intel is willing to fight for market share. If Intel only aspires to remain in a distant last place, then why even release a new product?
Intel needed to move hard, and fast. They needed to make big waves. Their only choice to compete in discrete GPUs was to be disruptive. But launching a midrange products, possibly several months after the competition, will not be disruptive.
What it looks like we are going to get is the contented defeatism I would expect from a lazy executive like Raja Koduri, who just wants to be safe, sit back, and keep re-releasing the same old product over, and over (and over, and over, and over).... but I thought Intel rightfully got rid of him from their GPU team awhile ago.