Intel cancels hybrid SoC with Movidius VPU and general-purpose CPU for edge computing.
Intel Reportedly Cancels Thunder Bay Hybrid SoC : Read more
Intel Reportedly Cancels Thunder Bay Hybrid SoC : Read more
This wasn't a consumer product (and I'd argue that Intel isn't really a consumer products company), but I think your point illustrates their mindset pretty well.Consumer products companies have to keep trying new products, whether the strategy is by contract or by "build it and they will come." If one or two out of ten are successful, then it's a huge win.