News Intel Shoots Down Reports of a CPU Price Increase

[Admin]

Intel responded to rumors that it had told wholesalers to brace for a price hike, saying it hasn't initiated a price increase or sent letters to wholesalers to that effect.

Intel Shoots Down Reports of a CPU Price Increase : Read more

 

[-Fran-]

And this is how you stop a potential delude of bad press, AMD. Read this and learn from it.

Intel could be lying for all I care, but they came out and stopped the rumours immediately.

Regards XD

 

[InvalidError]

"Lets raise prices!" would be a questionable business decision amidst softening demand while also not holding any sort of lead over the competition. Repeatedly failing to deliver on time for business customers to the point that some are defecting to AMD also doesn't put Intel in a particularly good negotiating position there.

Even if Intel wanted to raise prices, it won't be in a position to do so for another 2-3 years.

 

[bit_user]

"Lets raise prices!" would be a questionable business decision amidst softening demand while also not holding any sort of lead over the competition.

Here's a more cynical take: Intel plants a rumor it's going to raise prices, spurring anyone on the fence to go ahead and place their orders before the end of the month. Then, simply denies the rumor.

I'm not saying that's definitely what happened, but you could certainly imagine it. ...especially as we draw closer to the Raptor Refresh launch, as probably more people in the market for an upgrade are contemplating just holding off until then.

 

[rluker5]

Here's a more cynical take: Intel plants a rumor it's going to raise prices, spurring anyone on the fence to go ahead and place their orders before the end of the month. Then, simply denies the rumor.

I'm not saying that's definitely what happened, but you could certainly imagine it. ...especially as we draw closer to the Raptor Refresh launch, as probably more people in the market for an upgrade are contemplating just holding off until then.

I could see a ruse like that being convincing considering how Raptor refresh is supposed to only be a marginal improvement for some of the SKUs. Pay a bit less for a bit less performance.
The biggest flaw in that plan is the rumor was only floated about a day before being debunked. If you were floating the rumor for profit I would think you would give on the fence consumers time to hear it and react. A week at least.

But if it were a retailer wishing to clear stock, unbeknownst to Intel, I could see things playing out the way they have.

Edit: Or it could have been Intel floating the idea to gauge reaction.