Thanks for the informative article - would have liked to see a couple different capacities tested.
If you look at the number of models and form-factors available for the 530, I'd say this product line is primarily about one thing: Distribution.
The price points for the 240-256GB capacity drives have come down enough where they're probably ready for the mainstream. You see this with Samsung's aggressive (and cheesy) marketing of it's EVO line to the mass consumer market, and this is Intel's attempt to achieve maximum penetration into that market.
About two months ago, I refreshed my 2-year-old primary work laptop with the Intel 335 240GB. It was on a special at Newegg for $50 off at $170. Now that same drive lists for $180. For a work PC, I was waiting for SSD affordability in the 240-256GB range before pulling the trigger, as anything less would lead to too much hassle moving files around between drives. So, I upgraded from a single 500GB HDD that was getting slower by the day to a 240GB SSD for my primary and a new 750GB secondary HDD running in a caddy in the ODD bay. With this upgrade, I believe I'm set for the next couple of years with this laptop, given the lower pace of development for core CPU tech.
Overall I'd say that the 530 performance numbers in this article are disappointing, although low power consumption certainly is valuable for the laptop market. Still, I think the market expects performance improvement along with power efficiency improvement, even though reality is you probably wouldn't notice the difference in everyday use.
It would have been good to see the performance numbers for the 240GB drive, as that really is the minimum point where you could reasonably get away with running a SSD as your sole system drive. With the prices coming down at that capacity, there certainly is a point in marketing SSD affordability in the mainstream segment.
The other main selling point for me was reliability. Samsung leads the pack here with Intel not far behind. I passed over the Sandisk Ultra Plus 256GB recommended in Tom's "Best SSD's for the $$" due to a high percentage of 1-star ratings on Newegg and only 2-year warranty. It came down to the 335 and the 840 Evo, with the Evo having slightly better performance and the 335 at that point being about $30 cheaper with the Newegg Promo. I went with the lower price and the rest is history.
For those contemplating upgrading to a consumer grade SSD, don't sweat the minor performance differences. Go with a good brand and a line with good reliability ratings. Do the hard work of re-installing a fresh copy of Windows (instead of using a migration utility), and your system will be flying. I couldn't be happier with this upgrade.