aries1470 :
dear somebodyspecial,
You seem to be forgetting one thing, INTEL is the DeFacto manufacturer and creator of the x86 architecture. Who will pay more than Intel pricing for a company that has been in the lime-light for over a decade in performance?
They will need to build trust again, this is NOT the 1990's, where you had the 486 compatibles from a myriad of sources or even the Pentium compatibles, of which by that point many companies just stopped making chips due to licencing issues etc. Heck, there are now only 2 (two) companies that make x86 compatible chips besides Intel, AMD is one of them and Via the other. Amd at least, is still relevant, and Via up to about 5 years ago for mainstream, and that is mostly due to marketing and not making anything new for the last 10 years, wiht their Nano series being their last hing, think in terms of Intel Atom! and a 40 nm architecture. IF AMD is abe to pull it off, and from reading various articles, they will come close, but no cigar to topple the best Intel processor, you seriously can not have them price it as such! Even if it did, they will still need to price it somewhat lower, maybe a couple of hundred, just to get support behind them again and build up the base and still will have to contend with Intels monopolistic practises of squarily aimed at HINDERING AMD establishing a foothold by refusing to supply their top tier OEM manufacturers if they dared to sell AMD Products!
You have a lot to learn of how the things were! Amd would have been in a way better condition if not for Intels practises.
Go and read and educate yourseld, pricing IS NOT EVERYTHING, especially if you are NOT GIVEN SHELF SPACE! or your manufacturers are not allowed to sell your BEST products or ANY OF YOUR PRODUCTS!
And AMD made x86-64...LOL. So what. Uh, I remember how it was because I OWNED a PC business for 8yrs including for all the years AMD led the cpu contest. AMD charged what Intel did back then on the high end (when they had a better chip) and for quite a few quarters had ~58% margins. AMD made some stupid management decisions but they really couldn't have done much more back then as they were constrained to 20% by manufacturing no matter what they did. I was buying ASUS boards when they came in a WHITE box with no name on the boards due to that Intel fear you mentioned...LOL. It is AMD's problem they didn't keep going until they got a larger settlement (have they even been paid yet?).
https://www.pcper.com/news/General-Tech/Intel-still-hasnt-paid-AMD-12-billion-USD-anti-trust-fine
I've been trading all of these stocks for decades. I don't need an education on either the business (I read all the Q reports etc), or how they work with OEM's/retailers now or back then. IF they hadn't paid 3x the price that ATI was worth we might be having a different conversation today and they'd probably still have fabs. Other bad decisions; chasing APU/console (both low margin) instead of CPU/GPU kings like Dirk Meyer called for in 2011 when they fired him, also massively damaged R&D that should have went to core CPU/GPU/DRIVERS. There is no need for AMD to build trust as everyone knows x86 works fine with either side. You're right, this isn't the 90's & we are not in the age of people getting fired for not buying Intel.
😉
like I said, IF AMD beats i7-6900 in more than half the benchmarks there is no reason to knock a few hundred bucks off (perhaps a few bucks, not a few hundred), and this goes for any level of perf as they should charge what their perf is worth across the board. Let the market decide if you need cheaper pricing by seeing if they leave the shelf or not at like pricing. People PAY for performance as shown by both Intel/Nvidia raising prices on top gear even in a PC downturn for years. Now with GPU maybe they need to price a bit better because you ARE taking a risk that they'll have enough money to keep up the drivers (their track record here is spotty), but that isn't the case with cpu. AMD was pretty much selling everything they could produce ages ago. Maybe they could have gotten better ASP's but not much more market share. If current pricing assumptions are true, and perf really is better than Intel, it seems they are shooting profits in the foot on the high-end. I could be wrong. Fans like me are chomping at the bit to buy AMD cpus...IF, they are worthy and far more buy just on PERF (whether it's performance, watts, heat etc). Again, if you build a great product people will pay.