I bet this could've saved like 1 dolar per chip... Such a waste of resources...
Cheers! =/
EDIT: You know, getting Otellini saying "this commercial only cost 1USD because we're f'ing committed to you, the consumer, and we're putting the rest to make you save money on each Ultrabook bought!". And all that with a Ballmer attitude. Maybe adding "you also get HyperThreading, TurboBoost and all for what?! JUST 999USD!" hahaha