Michelle Johnston Holthaus
Absolutely so when we think about ARM, obviously the Apple machines are all based on ARM and they've been 8% to 9% pretty relatively stable from a growth perspective and Qualcomm makes up about less than 1% of the PC market today. And if you look at the investment in ARM, you look at the work that Microsoft's done, I mean there is been a very large push to make ARM ubiquitous in the PC. And there's some real challenges to ARM being ubiquitous in the PC. You will never hear me say that it will not happen because competition makes us better. And as long as you're constantly worried about who's knocking on your door, you're going to constantly be innovating and making sure that you don't have blind spots. But we do see that there's still a lot of incompatibilities. I mean, if you look at the return rate for ARM PCs, you go talk to any retailer, their number one concern is, wow, I get a large percentage of these back. Because you go to set them up, and the things that we just expect don't work, right?
And Apple did a lot of that heavy lift for ARM to make that ubiquitous with their iOS and their whole walled garden stack. So I'm not going to say ARM will get more, I'm sure, than it gets today. But there are certainly, I think, some real barriers to getting there. And I think another barrier is we took too long at Intel to become performance and power oriented. And we made a massive leap with our Lunar Lake product last year. We are [as performant] (ph) -- on performance and battery life as most ARM devices out there. And so for our customers, a lot of them are saying, okay, you're finally in the ballpark of being focused on all these right things. Therefore, I believe I can bet on an x86 architecture, when it comes to AMD, we both kind of have the same bet, right?
When we think about the work that [Lisa's] (ph) doing and the work that we're doing, we believe that x86 is the best overall basic architecture and we'll continue to build upon that. I've spent a lot of time with customers in the last two weeks, as you can imagine. Probably the thing that is the most exciting about the last two weeks, despite a lot of very, very difficult conversations, is customers want us to be successful. Our customers have decades of relationships with Intel, and those don't go away overnight. I've seen customers lean in. I've seen customers change their roadmap. I've seen customers say, Michelle, I need you to look me in the eye and tell me that your say-do ratio is going to continue as it has for the last three years and that you're going to tell me if something changes.
And so there's a lot of trust built up there. We have a lot more trust to continue to build. And I'm not saying, it's not going to be bumping, and I'm not saying that others won't take advantage of certainly the few potholes that we've had in the last couple weeks. But I feel good about where we are, particularly on the client side. But you know, I'm -- my say, do-ratio for my customers, I want it to be perfect. Like I ran sales for a long time. Nobody likes to send a dear customer letter ever. The worst thing you can do to your customers because they bet on you, they bet their business on you. We have a lot of work to do on the data center side which I'm sure you'll ask me about but with a lot of work to do there but on the client side our say-do ratio for the last four years has been very good.
We've met our schedules, we met our performance so you can expect that to continue but everybody is really excited about the PC market, as you said. So we have more competitors than we've ever had. You will see more competitors enter the marketplace in 2025. And we are going to have to be on our toes and making sure that we're winning.
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