Having thought about this a bit more, and in keeping with the KISS tenet, "Ultra" will probably simply be the new designation for the '7' and '9' segments, to further differentiate them from the mainstream '3' and '5'. "Ultra" (ie 7 and 9) parts will likely have functionality that non-Ultra parts don't have, eg K parts may be limited to Ultra going forward. They will get new techs first, eg AI accel, better iGPU, etc.
-
The scheduled forum maintenance has now been completed. If you spot any issues, please report them here in this thread. Thank you!
- Jan 20, 2010
- 17,038
- 8,440
- 79,540
This.
The idea of using the word "Core" to name a product line of something that contains cores seems openly hostile to consumers. It almost seems to invite confusion, or to somehow imply that CPUs with cores are specifically an Intel thing.
It'd be like naming a gasoline-powered automobile line Cylinder. So, you might have vehicles named the Chevy Cylinder 8 v6. How dumb is that?
The "i" part wasn't the problem with their names!
- Jan 20, 2010
- 17,038
- 8,440
- 79,540
I'm not disagreeing with you that they should shorted their numbers, but just want to point out that they actually do sometimes have models where the last 2 digits aren't "00". They're typically customer-specific or OEM models. You can't find them by browsing ark.intel.com, but if you run across one, you can find an entry for it by searching.
Kamen Rider Blade
Distinguished
- Dec 2, 2013
- 1,457
- 1,008
- 21,060
Blame Marketing!
Trust me, a IT person or even a remotely technical person wouldn't have used Core & Core Ultra in that way.
It's asinine to use Core & Core Ultra on the same type of product category.
IMO:
Generation Value = [##]
- Core ULTRA = Consumer DeskTop CPU's ONLY = [##]###<Letter>
- Core Mobile = Consumer Mobile CPU's ONLY = [##]##<Letter>
- Core Pentium = PROfessional (DeskTop or Mobile) CPU's ONLY with PROfessional feature sets
- Core Celeron = Consumer NAS, Low Power Terminal Computers, Simple Computing
Core Pentiums are for Professionals in a large company.
Other Core products are for Consumers.
Last edited:
The Verge's piece on this adds more clarity on the rationale and motivation behind the brand change, https://theverge.com/21559670/intel-core-rebrand
"The chipmaker is now planning to sell three tiers of consumer chips: Intel, Intel Core, and Intel Core Ultra.
"Why? Intel branding experts tell me the all-important word “Intel” was getting lost, and the radically different Meteor Lake chips coming in the second half of 2023 offered an opportunity to change things up.
"...Ultra products will have “bigger feature sets” with “Arc-level graphics integrated into the processor that you won’t see on any products in the mainstream Core space,” AI capabilities (like AMD, Apple, and Qualcomm), and the “absolute best performance.”
"...you’ll still be able to look up the full alphanumeric identifier of a chip and identify its capabilities and generation the same way we have for many years. “It will always be there, in the model number itself, for those who need to find it,” Hirsch promises.
Examples:
>Intel Core Ultra 9 processor 1090H
>Intel Core Ultra 7 processor 1070K
>Intel Core 5 processor 1050U
So my previous take wasn't too far off; Ultra will get better functionality in terms of (onboard if not built-in) Arc-level graphics, AI accel, etc. Pretty exciting that Intel will be making APUs with capable graphics.
"The chipmaker is now planning to sell three tiers of consumer chips: Intel, Intel Core, and Intel Core Ultra.
"Why? Intel branding experts tell me the all-important word “Intel” was getting lost, and the radically different Meteor Lake chips coming in the second half of 2023 offered an opportunity to change things up.
"...Ultra products will have “bigger feature sets” with “Arc-level graphics integrated into the processor that you won’t see on any products in the mainstream Core space,” AI capabilities (like AMD, Apple, and Qualcomm), and the “absolute best performance.”
"...you’ll still be able to look up the full alphanumeric identifier of a chip and identify its capabilities and generation the same way we have for many years. “It will always be there, in the model number itself, for those who need to find it,” Hirsch promises.
Examples:
>Intel Core Ultra 9 processor 1090H
>Intel Core Ultra 7 processor 1070K
>Intel Core 5 processor 1050U
So my previous take wasn't too far off; Ultra will get better functionality in terms of (onboard if not built-in) Arc-level graphics, AI accel, etc. Pretty exciting that Intel will be making APUs with capable graphics.
TerryLaze
Polypheme
- May 9, 2016
- 9,996
- 2,695
- 63,440
People that would get confused by that don't get confused by that because they don't have any idea that a core is even a part of a computer...
Task manager calls them threads or logical processors, device manager just shows individual processors.
A normal user that could get confused has no idea what a core even is and just things that it's a marketing term.
It's like saying that AMD customers get confused by the rrr7 and think that it has 7 pirates in it...
This got even a bit more complicated.
It appears that the next gen RPL-refresh desktop would be named as Core i9 14900K instead. The NEW 3/5/7 branding will only apply to mobile low-power P/U-series in Raptor Lake refresh series.
And the "Core Ultra" branding will only be exclusive to the Meteor Lake/MTL chips, while Raptor Lake refresh will lack this branding. This is exactly what I said yesterday though. But it still confuses me.
Intel is opting the ULTRA naming scheme to deal with the overlap of a significantly newer architecture with an older gen architecture already being in the market.
So when Intel's Core Ultra branding takes effect, users will be able to tell "Meteor Lake/refresh" based SKUs apart from those based on "Raptor Lake," but looking for the Ultra brand. This might also help to transition the market between processor arch generations, and also to improve the inventory digestion.
Source:
www.bilibili.com
View: https://twitter.com/harukaze5719/status/1669640869702696961
It appears that the next gen RPL-refresh desktop would be named as Core i9 14900K instead. The NEW 3/5/7 branding will only apply to mobile low-power P/U-series in Raptor Lake refresh series.
And the "Core Ultra" branding will only be exclusive to the Meteor Lake/MTL chips, while Raptor Lake refresh will lack this branding. This is exactly what I said yesterday though. But it still confuses me.
Intel is opting the ULTRA naming scheme to deal with the overlap of a significantly newer architecture with an older gen architecture already being in the market.
So when Intel's Core Ultra branding takes effect, users will be able to tell "Meteor Lake/refresh" based SKUs apart from those based on "Raptor Lake," but looking for the Ultra brand. This might also help to transition the market between processor arch generations, and also to improve the inventory digestion.
Source:
你也改名？2分钟看懂全新酷睿产品命名规则_哔哩哔哩_bilibili
你也改名？2分钟看懂全新酷睿产品命名规则, 视频播放量 78862、弹幕量 157、点赞数 1991、投硬币枚数 143、收藏人数 521、转发人数 521, 视频作者 金猪升级包, 作者简介 既不独立，也不客观，更不公正，相关视频：英特尔14代酷睿重大变革：最高频率超6.2GHz，i9/i7/i5更名为Ultra9/Ultra7/Ultra5【宅同学】，intel的15代命名规则看不懂？285K什么意思？是不是用户看不懂型号，产品就好卖了？，酷睿Ultra和我们熟悉的i系列cpu到底有什么不同？，英特尔也要更改处理器命名规则了！，NVIDIA显卡的命名规则，一看就会，酷睿™...
View: https://twitter.com/harukaze5719/status/1669640869702696961
>It appears that the next gen RPL-refresh desktop would be named as Core i9 14900K instead. The NEW 3/5/7 branding will only apply to mobile low-power P/U-series in Raptor Lake refresh series.
>And the "Core Ultra" branding will only be exclusive to the Meteor Lake/MTL chips, while Raptor Lake refresh will lack this branding. This is exactly what I said yesterday though. But it still confuses me.
Makes sense to me. Ultra name isn't for the architectural change to MTL, but for the added functionality MTL brings via chiplets, viz integrated tGPU and AI accel features. Those don't come with desktop RPL parts, so they're the last holdouts for the old branding. Laptop RPL parts already have Iris Xe GPUs, so they can be switched over to new branding.
I see it as, Ultra = tGPU + AI + highest speed (in U9). U5 & U7 will probably get a bit higher clock than non-U parts, just as K parts have a bit higher clocks than non-K parts now. Admittedly it can be a bit confusing trying to juggle K speeds and U speeds, but my take on Ultra is that it's primarily about added graphics/AI capabilities.
>And the "Core Ultra" branding will only be exclusive to the Meteor Lake/MTL chips, while Raptor Lake refresh will lack this branding. This is exactly what I said yesterday though. But it still confuses me.
Makes sense to me. Ultra name isn't for the architectural change to MTL, but for the added functionality MTL brings via chiplets, viz integrated tGPU and AI accel features. Those don't come with desktop RPL parts, so they're the last holdouts for the old branding. Laptop RPL parts already have Iris Xe GPUs, so they can be switched over to new branding.
I see it as, Ultra = tGPU + AI + highest speed (in U9). U5 & U7 will probably get a bit higher clock than non-U parts, just as K parts have a bit higher clocks than non-K parts now. Admittedly it can be a bit confusing trying to juggle K speeds and U speeds, but my take on Ultra is that it's primarily about added graphics/AI capabilities.
Last edited:
TerryLaze
Polypheme
- May 9, 2016
- 9,996
- 2,695
- 63,440
But this change is "forever" and not just for this case where we get a new very different arch together with a refresh.
Since they are retiring the celeron and pentium names for all we know the normal non-ultra CPUs will be the celeron, and pentium silver and gold, those are three tiers of CPUs that could be core 3, 5, and 7, and what was the core i tiers will be the core ultra tiers.
So basically everything will be the same for the main lineup, just substitute the i with an u, and the cheapo CPUs will now be more in line with the general naming scheme.
>But this change is "forever" and not just for this case where we get a new very different arch together with a refresh.
Right, it's not about the architecture, but the beefed-up iGPU (more precisely, tiled GPU or tGPU) and AI that comes with chiplets. Even when MTL is superceded, the good-vs-adequate iGPU differentiation will remain, and will be the heart of the Ultra (premium) brand.
The AI accel isn't a big deal for now, functionally speaking. But given the ongoing AI craze, it makes for another selling point. I'd expect CPU-based AI will factor more heavily going forward, with Microsoft going all-in with generative-AI "copilots" in future Win iterations.
>Since they are retiring the celeron and pentium names for all we know the normal non-ultra CPUs will be the celeron, and pentium silver and gold, those are three tiers of CPUs that could be core 3, 5, and 7, and what was the core i tiers will be the core ultra tiers.
As the Verge piece states, there'll be 3 main segments, Intel (low-end), Intel Core (mainstream), and Intel Core Ultra (premium). Previous Pentium/Celeron parts are now just Intel, eg Intel N200 CPU.
>So basically everything will be the same for the main lineup, just substitute the i with an u, and the cheapo CPUs will now be more in line with the general naming scheme.
Ultra = better iGPU + AI + best speed + whatever new tech down the road. Low-end is just "Intel". It's the Core (mainstream) parts that are unchanged.
Having K parts separate from the Ultra brand will bring added complexity. My prediction is that K will be folded into the Ultra segment, leaving non-K parts in the Core segment.
Right, it's not about the architecture, but the beefed-up iGPU (more precisely, tiled GPU or tGPU) and AI that comes with chiplets. Even when MTL is superceded, the good-vs-adequate iGPU differentiation will remain, and will be the heart of the Ultra (premium) brand.
The AI accel isn't a big deal for now, functionally speaking. But given the ongoing AI craze, it makes for another selling point. I'd expect CPU-based AI will factor more heavily going forward, with Microsoft going all-in with generative-AI "copilots" in future Win iterations.
>Since they are retiring the celeron and pentium names for all we know the normal non-ultra CPUs will be the celeron, and pentium silver and gold, those are three tiers of CPUs that could be core 3, 5, and 7, and what was the core i tiers will be the core ultra tiers.
As the Verge piece states, there'll be 3 main segments, Intel (low-end), Intel Core (mainstream), and Intel Core Ultra (premium). Previous Pentium/Celeron parts are now just Intel, eg Intel N200 CPU.
>So basically everything will be the same for the main lineup, just substitute the i with an u, and the cheapo CPUs will now be more in line with the general naming scheme.
Ultra = better iGPU + AI + best speed + whatever new tech down the road. Low-end is just "Intel". It's the Core (mainstream) parts that are unchanged.
Having K parts separate from the Ultra brand will bring added complexity. My prediction is that K will be folded into the Ultra segment, leaving non-K parts in the Core segment.
Pollopesca
Reputable
- Mar 19, 2021
- 66
- 42
- 4,560
Intel marketing trying to validate their existence it seems. How can 5, 7, and 9 all be Ultra? If everything is ultra, nothing is ultra.
TerryLaze
Polypheme
- May 9, 2016
- 9,996
- 2,695
- 63,440
That's not a desktop part...if they make the mobile CPUs low-end then the desktop celeron and pentium parts could still become the normal core parts.
I believe their attitude to this is, “shut up and buy it already”
frodoitsmyname
Reputable
- Mar 4, 2020
- 15
- 10
- 4,515
agreed, together with dropping the generation name, it almost seems like the intend to have the option to have "core" be a refresh and then "ultra" to be the actual new thing. No clarity there yet.
Also
"Core i9" -> everyone calls it an i9. What does Intel do? call it a "Core 9" Sorry but it just sounds daft, that's why nobody is sayin it...
If they wanted something new, they should have gone with something new. Core just doesn't mean or say much, apart from being 15years old.
- Dec 9, 2022
- 82
- 29
- 560
"The perception that Intel is diluting the hard-fought brand recognition built during those years...," was it ever good branding, though? I always thought it confusing, so much so that for my first PC build, last year, I opted for AMD's processors over Intel's because the latter's nomenclature was so verbose and coded that... it just didn't feel worth the hassle of learning it! And my surly attitude was shared, I felt, by the numerous content creators I watched on YouTube who were also dogging intel's branding.
I'm glad they're making it easier to understand, but when they tell us that an overclockable chip is not necessary for a Core Ultra designation, then... it just sounds like they're not learning the lessons, STILL.
I'm glad they're making it easier to understand, but when they tell us that an overclockable chip is not necessary for a Core Ultra designation, then... it just sounds like they're not learning the lessons, STILL.
>That's not a desktop part...if they make the mobile CPUs low-end then the desktop celeron and pentium parts could still become the normal core parts.
If Celeron/Pentium were folded into Core segment, there would need to be a new Core designation lower than Core 3 (Core 1?). There's no mention of anything lower than Core 3 in the new brand material.
IIRC, the latest desktop Celeron and Pentium are G6900 and G7400 respectively, and were released early '22. AFAIK there is no Cel/Pentium desktop parts released this year.
The need for low-end desktop parts cheaper than Core 3 hasn't gone away, and Intel will release successors to G6900/7400. Given Intel has retired the Cel/Pent brands on laptop, it's logical to assume it will do the same on desktop, for consistency and simplicity. But whatever the low-end is called doesn't change much in the overall picture.
If Celeron/Pentium were folded into Core segment, there would need to be a new Core designation lower than Core 3 (Core 1?). There's no mention of anything lower than Core 3 in the new brand material.
IIRC, the latest desktop Celeron and Pentium are G6900 and G7400 respectively, and were released early '22. AFAIK there is no Cel/Pentium desktop parts released this year.
The need for low-end desktop parts cheaper than Core 3 hasn't gone away, and Intel will release successors to G6900/7400. Given Intel has retired the Cel/Pent brands on laptop, it's logical to assume it will do the same on desktop, for consistency and simplicity. But whatever the low-end is called doesn't change much in the overall picture.
TerryLaze
Polypheme
- May 9, 2016
- 9,996
- 2,695
- 63,440
They wouldn't be folded into the core segment, you are thinking about the core i segment which wouldn't exist anymore.
You said yourself that there will be three segments of CPUs.
so just intel = mobile crap
intel core 3 5 7 (celeron=3 pentium silver=5 pentium gold=7)
intel core ultra 3 5 7 9 ( i3 i5 i7 i9)
TRENDING THREADS
-
-
Question Problem with installing Windows 7 updated to modern hardware
- Started by Klymins
- Replies: 3
-
-
Review Intel Arc B580 review: The new $249 GPU champion has arrived- Started by Admin
- Replies: 74
-
-
Discussion What's your favourite video game you've been playing?- Started by amdfangirl
- Replies: 4K
Facebook
Twitter
Instagram