The quad core limit upset enthusiasts like us who frequent these kinds of forums, but I'm comvinced their overall market stagnation came from a neglect of efficiency. Servers that were sucking down more watts, requiring more cooling and higher energy bills than necessary, in addition to their inflated HEDT/Xeon prices. Mobile chips (in a laptop/device market that dwarfs gaming PCs/workstations) have been overheating, wearing down batteries, and possibly causing higher failure rates than previous generations. This lack of efficiency prompted Apple to go from customer to competitor in a short time, and led to AMD's domination particularly in mobile. While I might entertain the idea of an Alder lake desktop, I will accept nothing else but an AMD CPU in my next laptop I purchase. They will not catch up to TSMC, and all of the companies TSMC is producing chips for, until their node (regardless of nm measurement of name) is atleast as efficient.