News Ionic Wind explores ionized air for cooling servers, claims a 60% cost reduction

Is it just me, or did they never explain how it achieves 60% cost reduction?

All I saw was an, admittedly cool, explanation of the tungsten needle coanda effect, but zero substance on how it achieves the cost savings.

Like this company's product actually exists as experimental demos, but the way they are pitching it is borderline techbro trust me meme.
 
Yeah, I had this same idea when I was a kid in the 1970s. Except I was thinking it would be good for heating rather than cooling: Use ions like billiard balls in a room to add kinetic energy to all the other non-ion air molecules just minding their own business. Since the motion would be randomized the faster moving air molecules = heat.