Been working in China for just over a month, when I asked some people why they bought Apple and not the resident Chinese brands, the simple answer was "fashion" in every single case, not hardware, not software, not any service Apple offer.
The Chinese branded phones are not rubbish either, I've bought at Huaweii out here as the hardware specs are impressive and the price was sub £100. The growing prosperity here is wasteful and very unpatriotic to home based brands.