iPod subway map maker tells his story

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The mass-transit systems of the world, with dozens or even hundreds of different destinations, can be confusing to tourists and locals alike. Last month, William Bright, a design director for Nerve.com, started providing free, downloadable maps that could be displayed on the LCD screens of the iPod players. The website, appropriately named www.ipodsubwaymaps.com, was an instant hit, but it also attracted the attention of lawyers from the San Francisco Bay Area Rapid Transit (BART) and New York Metropolitan Transit Authority (MTA), who sent cease and desist letters to Bright.

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