I honestly believe consumers created that problem. Looking back at the current topics of gpu power consumption, and some older ones involving SLI/CF, dual gpu(R9 295x2 for example), and certain halo models... a handful of folks may bring it up, but most just didn't care or didn't care as long as they got their top tier performance.
Some even laughed at the energy-conscious folks.
Others will get these products to have others feed their egos - whether feedback is positive or negative - ignoring them is the most harmful action you can take.
Enough people buy 'em, so the companies are going to see this as an ok and continue to churn out products like that - not every time, mind you, but it'll continue to be a thing.