I have a custom built PC, and not an Alienware just to be clear. But, since I considered Alienware before I decided to build my own rig, I've always been curious towards the pricing of the computers and why people think they're so overpriced. I checked the cheapest Alienware Aurora default option today, and saw it came in at about $1500. I then used PCPartPicker to design a PC with all the same specs (since Alienware doesn't really say the motherboard or power supplies, I just used ones that would work and had decently low price tags. and the case is just something big, since the Aurora is supposed to be...well, big) and I was legit surprised at the pricing of a self built Alienware alternative. Here's the link http://pcpartpicker.com/p/2EyFE and you'll see that Alienware doesn't appear to be very overpriced at all. You of course get better quality power supplies and motherboards from custom built PC's, but paying such a small amount extra to have someone build the computer and have a really cool looking case...I just don't see the reason for people saying Alienware is so bad. A $1500 Alienware that costs $1468.87 to build doesn't seem insanely overpriced to ME, at least.