Pretty much yes. The term "aib" (add-in board) is very outdated and almost never used. It is generally just called a graphics card to avoid any confusion.
There are some exceptions but they are not really major ones. Sometimes the manufacturer will produce graphics cards with more RAM than the stock configuration. The card manufacturer will often improve upon the reference design by adding better cooling, better power delivery or increased clock speed.
However they still all use the same stock GPU core chip.