Probably! I got one for $299.99 USD.
Everything changes when VR comes about, but its looking more and more likely that a dual-gpu setup will work wonders there, and that 2x 970s will do the trick for a good while.
Nothing out there seems to run 4k well (within $ reason), so unless you want 144hz at 1440p the 970 is still a great card, imho.