Temuka :
JackNaylorPE :
The release of the 3xx series will drop prices vastly.
And from where is that info ?
It's from "marketplace history" .... it's what always happens when "new stuff" comes out, demand for "old stuff" softens as everyone (but the bargain hunters) wants the latest and greatest. And to qualify as a "bargain", it has to involve a price cut.
But more specifically, and to quote Yogi .... "It's Deja Vu all over again". It comes down to 3 reasons:
1. If you were following computers back when the 780 Ti was released, the 780's "announced" price reduction was $150 and the 770's was $50.
http://anandtech.com/show/7465/nvidia-announces-geforce-gtx-780770-price-cuts-gtx-780-ti-launch-date
Shortly thereafter the 780s price break grew to near $200. That pushed down everything else like dominoes. No different than when the new car model comes out, ..... the cost of last year's models still on the lot take a cliff dive. The 290x was $729 at release date, today it's less than half that.
The 970 came at out $349 and routinely sells between $319 and $329. The 770 was $399 .... $50 **more** on release date than the 970. That's was a reversal of previous trends..... can AMD afford not to respond accordingly ?
2. In just the 6 months since it's release, more 970s are hitting steam servers than **all** fourteen R7 (6) and R9 (8) cards combined. So despite 12 months extra to gain market share, there's less of the 14 cards out there than just the 970. That's pretty amazing when considering that's all cards $65 and up.
I don't see AMD just seeing this as "just another new generation". They will wanna make a splash and improve upon those numbers and we should all be rooting for them to do so.
3. The Financials .... need good news to turn things around. A big hit will be a needed shot in the arm.
http://www.marketwatch.com/investing/stock/AMD/financials
http://finance.yahoo.com/echarts?s=AMD+Interactive#{%22range%22%3A%221y%22%2C%22scale%22%3A%22linear%22}