Starting with Windows 8, Microsoft changed the Shutdown command into a pseudo-hibernate. Rather than actually shutting down the computer, it unloads all active programs from memory, then writes the contents of RAM (basically just Windows) to your drive. When you turn on the computer, instead of booting completely from scratch, it just reloads that memory image back into RAM.
So with Windows 8, 8.1, and 10, even if you shut down the computer, it's still hibernating in a way. To do a real shutdown, you counter-intuitively have to select Restart from the power menu, not Shutdown. This can bite you when an update says it's waiting for a restart before it installs. A shutdown followed by a power on will not install the update. You have to restart before it installs.
This pseudo-hibernate makes sense if Windows is installed on a HDD (reading a big memory image is a lot faster than reading a bunch of small boot files). But a SSD will boot nearly as quickly or faster from scratch (and does a true shutdown much more quickly). So if you're booting off a SSD, I'd recommend disabling this "feature".
https://lifehacker.com/shutting-down-windows-10-doesnt-actually-shut-down-wind-1825532376
Unless you've got a small SSD (like 120 GB) and 16+ GB of RAM, or do a lot of hibernates every day, I wouldn't worry about the impact on the SSD's write endurance. Modern large-capacity SSDs can withstand 100+ GB of writes every day and still last a decade or more. And occasionally, being able to hibernate is useful (e.g. you have a bunch of programs and a dozen browser tabs open and arranged exactly the way you want, but you need to turn off the computer for a few hours and would like to do so without losing that arrangement). So I usually don't disable hibernate. But I do disable fast boot.