just a side note, my ms account has 3 windows 10 licences (2x pro , 1x home)
2 of them are OEM and are tied to hardware, only 1 of them is retail
and so far had no issues with reactivating
anyway one licence per computer...so if your pro key is already used on another PC, u cant use it on another, in case PC with pro licence died and u know windows wont run ever again on it, then ull may need to delete that PC from your account
still in any case u will need to have any form of licence KEY to enter it (retail key), doest matter if u got it from M$ in email, or you got sticker, but never use "free" keys laying on google, in that case u may be better of just installing win 10 pro and not entering any key