I was one of those people who jumped on a leftover GTX1080. To this day, 2 years after RTX was released, I still can't get a better dollar to performance ratio.
I don't know about you guys, but my value metric is still being judged by pre-Bitcoin standards. And there is nothing Nvidia can possibly do to change that for me, or my wallet. The GTX1080 works fine on Adobe. The GTX780 before it, due to its enormous memory bandwidth, worked fine too. If the goal is to coerce exorbitant spending for gaming, they're going to push people into next gen consoles instead.