HIS, Zotac, Palit, Biostar, Diamond, Gainward, Galax, PNY, Powercolor, Sparkle and VisionTek are all budget manufacturers as compared to MSI, ASUS, Gigabyte, Sapphire, XFX and EVGA. They make good products in some cases, but not all their products are good. Also, don't expect the hardware quality, features and life cycle of their products to be on par with big name manufacturers. For the difference in price, which isn't usually all that much, it's not worth it to me to go with a second tier product.