I just don't get the big deal about the GTX 980 and 970 release. They basically just renamed the 780 Ti the 980 and the GTX 780 the 970 and made them just a little more power efficient and brought down the price by about $100. The benchmarks between the 780 ti and 980 are neck-and-neck and same with the 780 to 970. This wasn't the step forward I was looking forward to. The 500 series to 600 series had a much greater leap, and then the 600 series to 700 series had a smaller leap. The 700 series to the 900 series has no leap at all. It's becoming a complete gimmick.