makkem :
Hi
It would work but I suspect that they have some problems to solve before it can be mass manufactured.
Such as the motor and fan bearing are heated by the CPU prior to the cooling effect of the blades this will mean operating in temperatures up to 100 C.Can this be solved,yes but the cost could be prohibitive.
The primary bearing is air (hydrodynamic), so that doesn't matter. The secondary bearing and motor would get hot but if properly designed they'd easily outlast the 5 year service life of the average PC, and given the thermal transfer rates posited, they'd only get to high temps if the fan was stalled.