is this a good build?

Solution
Interesting color scheme. You overpay for some components because of the color, but if that's really what you want, it will work.

Why used a locked processor with liquid cooling and a Z97 board? I would either go for a 4690k or drop the liquid cooling. I would probably take a Crucial BX100/MX200 or a Samsung 850 evo over that SSD. You can hide it in the drive cage if you're really worried about the color.
Interesting color scheme. You overpay for some components because of the color, but if that's really what you want, it will work.

Why used a locked processor with liquid cooling and a Z97 board? I would either go for a 4690k or drop the liquid cooling. I would probably take a Crucial BX100/MX200 or a Samsung 850 evo over that SSD. You can hide it in the drive cage if you're really worried about the color.
 
Solution
Are you sure u need 2 way sli 970 ? an overclocked single gtx 980 could be better solution for your money as well as power and cooling

next do you really need a 200$ ssd ? It would be better to get a good ssd for less storage if your gonna use it only for os you could save here and more to an i7 too.