It seems that the BenQ with similar specs at about $449 is a better choice. Isn't it?

Solution
Those monitors are actually commonly compared it turns out. Benq has motion blue reduction tech , but causes it to be a little dimmer when it is active. Asus monitor lacks it since it uses PWM backlighting. People report brighter colors from the ASUS. From a gaming perspective they appear about the same.
Those monitors are actually commonly compared it turns out. Benq has motion blue reduction tech , but causes it to be a little dimmer when it is active. Asus monitor lacks it since it uses PWM backlighting. People report brighter colors from the ASUS. From a gaming perspective they appear about the same.
 
Solution