For writers, keyboards, battery life, portability and at least a 1080p (anything higher is of diminishing returns unless you do graphics, text has to be scaled) screen are a must. Like Solandri and others pointed, the reflective screen option is an odd one though, I write a lot as well and I despise reflective screens.
The other alternatives used to be MacBooks, however, their battery life and keyboards are indeed, not great, and Apple hasn't offered non-reflective screens in a long while either.
I found myself browsing through Dell's notebooks, that while their keyboards are not as good, they're good enough, and have non-touch screen options, and non-reflective IPS screens as well.
HP has a good roundup of premium notebooks that might be fine as well if you are looking for writing, but I am not a fan of their keyboards either.