News Jensen Huang Says Nvidia-Branded ARM CPUs Are a Possibility

I'd love to seem them get into the desktop / laptop CPU market. More competition benefits us all. They certainly have the resources to do it.

Remember Transmeta? They thought they could run ARM live translate based on CISC (x86) code. It's performance was horrid. Apple is now showing this.

You need a full recompile to squeeze the best performance. There are enough legacy programs that this creates all kinds of problems. (Especially video games)