Was thinking about a concept where a guy breaks into your house with a computer in one hand and a gun in the other. He says that if you can't make his machine boot faster, he'll kill you and destroy your computer. You go quickly cannibalise a Kingston SSD from a computer, put it in his machine and your life is spared. Logo: Buying a Kingston SSD could save your life and your computer's life.
Creative huh? Only problem is I'm not in the US....