News Kioxia's New XL-NAND SSDs to Compete with Intel's Optane

I'd buy into it having faster write speed, and maybe read, but IOPs and random performance I don't buy at all. It also has, while great for NAND, much lower endurance than Optane does. I think it'll mostly come down to price point vs use case in enterprise, and I doubt any company that is already using Optane would switch, but there's likely an untapped market that hasn't but is pondering.

Now if we see some NAND drives based on this tech that hit a consumer availability in the $0.30-0.35/GB USD range I could see this being very popular in the enthusiast space.