I found this interview with a man of nvidia here is the link
<A HREF="http://www.hwzone.it/html/text.php?id=205" target="_new">http://www.hwzone.it/html/text.php?id=205</A>
<font color=red> [Marco] What about ATi and Kyro boards? Do you see them as challengers for the GeForce 3?
[Dan] Not at all! We think that even a GeForce 2 GTS can do better than those product, so GeForce 3 is really way ahead for them </font color=red>
yah right if you play at 16 bits then geforce 2 gts is a little better but not at 32 bits or higher resolutions or even FSAA, if geforce 2 gts will do better than kyro 2 in the next months (in sales) then being evil pays off...
<font color=red>. Though, we see them asOne may view them as competitors for our MX range of boards but we feel that we have the best solutions at all price points. Especially with our new line of faster MX products...</font color=red>
your new lines of faster Mx (faster???? lol)
<font color=red>[Marco] The present prices for a top-level 3d card are much higher when compared to those from some years ago. How will your price politics change, now that there are not many competitors left, at the same level of NVIDIA?
[Dan] The high end has been pretty consistently priced in the $399 to $499 range for the last two years. Price politics won't change much, mainly becouse the biggest part of the price you have to pay for a cutting edge 3D card is due to the fast DDR memory used. Anyway, we'll be able to cover all the price segments, from workstation (top high end) to desktop. Desktop segment is then divided in performance (GeForce 3) and value (GeForce 2 GTS and MX) products.</font color=red>

or because you only know the brute force way !!!
nvidia don't (or want) make smarter design cards
they want to take our money from us!