While doing stuff except gaming my cpu's temp is around 35-40 but when I start to game its ~ 75 or ~85 depending on the game. I started playing Mass Effect Andromeda recently and I noticed that my CPU temp is constantly 90 or more, somethimes it even hits 96! I do have a cooling pad but I haven't dusted the laptop in months. I've heard that I can undervolt the CPU but I'm not so sure how it works neither do I know if its safe. I got the laptop in august in 2016 and I want it to last at least till 2020, so I really want to keep the CPU at low temps. What should I do to make my CPU last longer? Thanks in advance 
Laptop: Asus ROG GL551JW
CPU: i7 4720HQ

Laptop: Asus ROG GL551JW
CPU: i7 4720HQ