lead generation and competence data

[shaharhada]

In the terms of use in the link: https://www.cambrio.com/en/about-this-site/privacy/privacy-statement

In the table of Customers in the column Purposes and row Contact Data has been written:
Effective and efficient communication: respond to your questions, send information about CAMBRIO products and services of interest to you; lead generation; fulfill our obligation to keep you informed about safety matters; communicate technical changes
What is lead generation?
And in the row in the same table has written:
Learning/training records (such as training attendance, completion of learning activities, competence data, qualifications)
What is competence data?
I wish a nice day for the surfers of this site.

 

[USAFRet]

"lead generation" :
'leads' are potential people you can make a sale to or with.
'generation' is doing what is necessary to get those 'leads' in your contact list, and possibly under contract

"competence data" :
Some data showing the person is actually competent at what they say they can do, or what you need them to do